Like other relatively affluent, tree hugging, bike riding liberals, I've started using reusable grocery bags. Maybe you've noticed them at your supermarket, maybe you haven't. They look something like this-
It's the unspoken option when the bagger asks, "Paper or plastic?"
You smugly slide a pile of reusable bags toward him and say, "Here, use these." A lot of grocery stores will actually pay you five or ten cents per bag saved. Kind of a sweet deal. the bags only cost a buck, so if you can use a bag ten, maybe twenty times, you break even, you're not polluting, and you're not stuck with a hoard of those nasty plastic bags.
So today as I was unloading groceries out of reusable Kroger bags I picked up last week, I noticed something in the bottom of the bag. When I checked, each of the four bags was the same-
Hmmm... what's this?
It's a leaflet, printed in three colors on heavy copier paper. It brags about the contest Kroger had (the leaflet isn't even current) where shoppers were encouraged to submit designs to use on future Kroger reusable bags. The contest kind of makes sense in terms of trying to create buzz about their bags.
But think about this for a minute (apparently Kroger executives didn't): People use these bags to avoid using expendable resources. So what do they do to brag about it? They print up these leaflets to inform everyone about it. It would be just as simple, and probably less expensive (not to mention greener), to simply print the message ("Visit kroger.com/green") on the bag itself.
These bags and the leaflets inside kind of remind me of the GoGreen Hummer, although on a less noticeable scale-
Even if each of the extra leaflets is small in and of themselves, I still have to give Kroger a FAIL for them.
The whole point of going green is to save resources, prevent waste and pollution, to think in different terms. We can't go "all the way" unless we all sell our cars and grow all our own food; I realize this. But I like to think that whoever is in charge of Kroger's green campaign is an environmentalist (as opposed to a marketeer). As such, that person should be thinking of the best way to get the word out.
This isn't it. The green grocer? I think not.